There is something missing on twitter this year.
It’s not the bandwagoners, it’s not the Boston or Chicago trolls on the #Canucks hashtag. It’s not even the incredibly over dramatic fans that cry over a loss.
Jory is still on the @VanCanucks twitter account, but the Derek we all know and love, the personality we hung out for, is on a holiday.
— Canucks Game (@canucksgame) September 27, 2013
I really miss it. I miss the personality, I miss the atmosphere Derek conveyed, I miss the laughs. He got Canucks fans. He felt the pain with us. He was not out of touch and out of reach.
I learnt a lot from Derek. In my Australian hockey role as Digital and Media Manager for the Melbourne Mustangs, I based my twitter style on the Canucks with a splash of snark from the LA Kings. It comes naturally and it has paid off. The Mustangs are now unique. Now we communicate the experience and aura. Not just simply bring score updates.
Score updates are boring. They are of course yes, essential. But score updates on their own gives me no reason to keep going to the twitter account. It no longer makes the account THE place to go to.
We tweet as a community. We are all watching the stream, we can all see what is happening. What we hung out for was the Jory gold. Even last year, in the San Jose series, call me a numpty, but I really hoped the Jory jinx worked.
Sitting here in Australia, sometimes twitter is all I have. Canucks games are usually around lunch time, while I am at work. I’d love to put on Gamecenter but, it’s not good look and I can get loud.
Jory in the twitter world is also envied. His humour is brilliant and is lucky enough to be one of the rare few that tweets for a top team and has the talent to make it entertaining.
Why not utilize that talent?
I obviously have no idea why the account has gone into hibernation. All I can hope for is that one day, it will return.